Fenty Beauty by Rihanna is making headlines the past few weeks as the brand teases an upcoming launch on social media — Cheeks Out Freestyle Cream Blush.

The collection will make its debut on April 17. The white compact looks modern, and features the word ‘Cream’ on the lid, in a handwritten style that resembles a magic marker or highlighter. 

The collection features 10 “non-greasy and buildable shades that effortlessly melt into every skin tone for a natural wash of color…” the brand states. Although the colors look “ultra-vivid in the pan,” they go on sheer. They can be applied with your fingertips for a natural wash of color.  

The colors are: Petal Poppin, soft baby pink; Fuego Flush, soft tangerine with shimmer; Cool Berry, soft mauve with shimmer; Drama Class, soft violet; Bikini Martini, soft bubblegum pink; Crush on Cupid, soft sool pink; Strawberry Drip, soft coral pink; Daiquiri Dip, soft coral red; Summertime Wine, soft berry with shimmer; and Rose Latte, soft bronzed nude. 

Fenty Beauty’s Cheeks Out Cream Bronzer will follow, in seven shades. 

Fenty’s packaging looks luxe, while always keeping practicality in mind with ultra-portable designs. The brand’s Snap Shadows launched a few months ago — an innovative customizable design for its eye-shadow palettes.